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The Advantages and Disadvantages of Direct Marketing

High segmentation and targeting: one of the main advantages of direct marketing is that it allows you to segment your

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目的和應用範圍 [ 編輯 ]

(2020年2月20日) 提示:此條目的主題不是 直銷 。 市場行銷 直接行銷(英語:direct marketing),又稱作「直接式行銷」或「直效行銷」,實務上等同「直接反應行銷」(direct response marketing),是指企圖直接通過可確定客人地址的 媒體 (或媒介)向 客戶 傳遞溝通資訊,例如通過實體郵寄和 電子郵件 或面對面溝通,客戶也可透過業者提供的免費回郵、電話、或網頁來直接向業者購買或訂閱。直接行銷不同於通常的 廣告 傳播,它並不藉助第三方 媒體 (如報紙或電視網)傳遞廣告資訊,商品或者服務的資訊會透過(通常是)其業者自營的媒介管道(如電視購物頻道或電子商務網站)直接傳送給 目標客戶 。 目的和應用範圍[ 編輯 ] 直效行銷旨在與顧客建立長期關係(即「直接關係行銷」),行銷業者對

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What Is a Marketing Agency and What Does a Marketing Agency Do?

The right marketing agency can make or break your business. Great agencies will help you unlock growth with any one

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